We will watch Super Bowl commercials today in class.
What is the company?
Chrysler
Who is the target audience:
20-40, working class, males from Detroit
What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity
How were camera shots and editing used to enhance the message?
It showed close up landmarks of Detroit and showed hard work
What is the slogan/message for the company?
"This is our city, and this is what we do. Imported from Detroit."
Was the message effective? Why or why not?
I thought it was effective, because it put the working class in a positive light
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